Weekly Review: Nike Fuel Band

Maybe you’ve heard the hype all around the internet; the next big thing will be…. The nike fuel band! They’ve created a small frenzy by only selling about 1,000 of these things at a time in select “pre-ordering” session, creating insane demand for their $149 device.

First of all, what is it?

Nike created a more integral and effective way to track your fitness during the day than a typical pedometer. Nike fuel is a wrist band that you wear either all day or during exercise that can track all types of movement through an accelerometer. The band can sync up with your iPhone and tracks your progress throughout the day. It also comes with a USB port to plug right into your computer (similar to the Nike Plus system). You are able to set a fitness goal for the day and then your iPhone displays a red, yellow and then finally green light as you achieve your goal. Here’s a link to Nike’s website: Nike Fuel Band

Is it worth it?

Maybe, depending on who you are. One thing to note, however, is that I’ve read many many stories already online about people who purchased defective bands. It seems that Nike may have sent the first few thousand out too soon and plenty of the bands are defective. So, be careful and make sure you have a number for customer service.

You might think it’s awesome if….

You love to track your progress and need motivation. This will give you up-to-the-minute data about how active you are and can be an incredible motivational tool. You may be surprised at how sedentary you are at work, and it can be fun to try to get to that green light everyday. You can upload your results online and compete with your friends or your significant other, so it could be a turning point for you if you just haven’t been able to get an exercise routine going.

Not worth your money if…

You’re a swimmer. (It isn’t water-proof) Or, if you care at all about accuracy. While an accelerometer certainly is more accurate than a pedometer, these devices are typically worn on the upper arm, not the wrist and often correlated with a hip accelerometer. Additionally, instead of using a typical counts-per-minute analysis, Nike has correlated the counts with an algorithm to estimate oxygen utilization, a process they dubbed “oxygen kinetics.”  They then have created their own measure of total work, “Nike Fuel” which is a term they made up. You set your daily goal in Nike Fuel and track your progress that way. You can get estimates of calories burned and total steps taken, but that information can also be estimated through a simple heart rate monitor and pedometer, which would be significantly cheaper.

Overall, if you have the money to spend and you’d like extra motivation, this may be a great product for you. Just make sure you understand how to use the technology and that you’re not too worried about accuracy.

Have any of you guys tried this thing? What did you think?

*We just finished our first ebook! It’s available on amazon and on the kindle! Come check it out:




12 responses to this post.

  1. Any idea if this is just a Jawbone UP, repackaged and upgraded for Nike+ purposes?

    The Jawbone UP had a bunch of production issues, too…and limited runs….


    • As far as I understand, it’s very similar. You certainly don’t get any additional information from the Nike Fuel, just cooler packaging. There’s also a a product call the FitBit which has similar accelerometer technology but also claims to integrate body temperature into their calorie calculation (I don’t know anything about the accuracy).


  2. Sara! Great Blog! Thanks for leaving me a comment. The detox is going great! I’ve slowly been transitioning from vegetarian to a plant based diet and thought that the detox would help me start anew and give my body a break from processed foods and caffeine. The raw part is pretty dang hard, so I’m glad i’m only doing that for a week! How’s life going for you? I’ll have to read more of your blog – the Nike fuel post was interesting since I actually buy electronics for Gazelle and customers have been asking for them so much! No word yet on when retail stores like us will get them. Hope you have a good weekend! 🙂


  3. Sounds like a really neat product idea if they can work out the kinks – if it’s not waterproof, I wonder how sweat-proof it is?


  4. […] Weekly Review: Nike Fuel Band « LosingTogether The nike fuel band! They've created a small frenzy by only selling about 1000 of these things at a time in select “pre-ordering” session, creating insane demand ……/weekly-review-nike-fuel-band/ Posted on março 26, 2012 by FuelLover This entry was posted in Uncategorized. Bookmark the permalink. ← Novidades de hoje March 25, 2012 […]


  5. Posted by Anton on March 27, 2012 at 7:04 am

    After playing with the Fuelband for half a month:

    — No it’s not a repackaged Jawbone Up; it’s Nike’s own product (doesn’t have a vibration unit for alerts, has a digital readout display, syncs either wirelessly via Bluetooth on iOS devices or by USB, and has a feeling of unquestionable bombproof quality). Plus, as the highlight, it offers its own activity metric: Nike Fuel.

    — It’s water-resistant, and so Nike doesn’t suggest one go swimming with it. However, I have showered with it multiple times and have hand washed dishes with it as well with no issue. I suspect one could go swimming with it, but at one’s own risk.


  6. I’ve been using my nike fuelband every day for a month and it has changed my workout for the better. I am a walker and it helps motivate me to be more active. I depend on it and it’s made such a difference in my life.


  7. Posted by walkerjeanne on June 9, 2012 at 7:28 pm

    The Nike Fuelband has changed the way I exercise for the better. I am a walker and it has really helped motivate me. I don’t really know why but it works. I have been using it every day for a month and I feel like I need to reach my goal every day. It’s the best investment I’ve made for a long time.


  8. Posted by erwin on July 10, 2012 at 12:58 am

    i have for a 3weeks now and i lost 12lbs already, great motivational tool


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